Following up on its earlier report on iOS browser market share, ad network Chitika
today released new results from a study which analyzed the impact
mobile computing has had on traditional web browsing trends. In
examining traffic across its network from August 2011 to February 2012,
Chitika says that Windows web browsing market share has declined by
almost 10%.
To determine its findings, Chitika analyzed data from hundreds of
millions of ad impressions covering a cross section its network of
120,000 sites. Although a large sample size, we need to point out that
this study is limited only to sites on the Chitika network. To be
definitive, a larger study across multiple ad networks is still needed.
However, the data is interesting, especially in light of Chitika’s earlier discovery that
iOS web traffic now surpasses that of Mac OS X. The firm theorizes that
the new research, which involves an observed nearly* 10% decline in
Windows web browsing market share, is due to the increase in browsing
from mobile devices, including smartphones and tablets. That is to say,
mobile browsing is eating into traditional PC-based browsing. But the
drop may also be the result of decreased PC production in 2011 arising
from the component shortages that occurred during the recent monsoon
season. The monsoons led to flooding in Thailand, which disrupted
factories, and therefore overall PC production.
On its own, data like this could be taken with the proverbial grain
of salt, but other signs that we’re entered the “post-PC” era have
already arrived. For example, earlier this month, analysts at Canalys reported
two major shifts in computing trends: one, that smartphone shipments
outpaced PCs for the first time ever, and two, that Apple has become the
world’s largest PC maker, assuming iPads are counted as PCs.
With that data in hand, Chitika’s insights into its own network feels
more like further confirmation of the ongoing trends, and less like
some weird fluke occurring with a niche number of websites.
* The chart shows a drop from August 2011 (78.3%) to Feb. 2012
(71.4%), which would be a 6.9% drop. But the percentage change between
the highest and lowest points referenced in the study come out to 9.66%
which rounds up to 10%.
Following up on its earlier report on iOS browser market share, ad network Chitika
today released new results from a study which analyzed the impact
mobile computing has had on traditional web browsing trends. In
examining traffic across its network from August 2011 to February 2012,
Chitika says that Windows web browsing market share has declined by
almost 10%.
To determine its findings, Chitika analyzed data from hundreds of
millions of ad impressions covering a cross section its network of
120,000 sites. Although a large sample size, we need to point out that
this study is limited only to sites on the Chitika network. To be
definitive, a larger study across multiple ad networks is still needed.
However, the data is interesting, especially in light of Chitika’s earlier discovery that
iOS web traffic now surpasses that of Mac OS X. The firm theorizes that
the new research, which involves an observed nearly* 10% decline in
Windows web browsing market share, is due to the increase in browsing
from mobile devices, including smartphones and tablets. That is to say,
mobile browsing is eating into traditional PC-based browsing. But the
drop may also be the result of decreased PC production in 2011 arising
from the component shortages that occurred during the recent monsoon
season. The monsoons led to flooding in Thailand, which disrupted
factories, and therefore overall PC production.
On its own, data like this could be taken with the proverbial grain
of salt, but other signs that we’re entered the “post-PC” era have
already arrived. For example, earlier this month, analysts at Canalys reported
two major shifts in computing trends: one, that smartphone shipments
outpaced PCs for the first time ever, and two, that Apple has become the
world’s largest PC maker, assuming iPads are counted as PCs.
With that data in hand, Chitika’s insights into its own network feels
more like further confirmation of the ongoing trends, and less like
some weird fluke occurring with a niche number of websites.
* The chart shows a drop from August 2011 (78.3%) to Feb. 2012
(71.4%), which would be a 6.9% drop. But the percentage change between
the highest and lowest points referenced in the study come out to 9.66%
which rounds up to 10%.
Study: Windows Web Browsing Market Share Drops 10% Over Past 6 Months
Know-what !
Saturday 18 February 2012
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